Link Building & SEO Blog

1. Affiliate Websites.
Many home business programs and affiliate sales packages come with a ready made website or web page, but did you know that from an SEO point of view these are next to useless? The problem with this type of web page is that you are one of hundreds or even thousands of people with the same content. The one thing search engines value above all else is originality, if small sections of your content is duplicated on just one or two other domains, then google is shrewd enough to pick up on this fact and will dish out ranking penalties, Google has no interest in returning identical pages for 8 of its top 10 results. By all means you can use the web page or website supplied as a template, but the textual content will need to be rewritten so that it passes duplicate content checks, you can use a plagiarism checker like copyscape to confirm that your content is unique, additionally it may be worth checking the site for a few months on copyscape as sometimes as google spiders the site in more depth and updates its index accordingly, a page that was up to that time confirmed original can later be reported as duplicate even though neither your page or the other copy have changed in this time.

2. Selecting Keywords.
Clearly you want your main keywords to carry decent levels of traffic, but also consider that its no good going for keywords that get hundreds of thousands of searches each month if you cannot beat the competition to get a first page listing. Look at the keyword efficiency index for each proposed keyword before carrying out your on page optimisation, if the competition is beyond your means to beat in terms of budget for SEO Services or the realistic number of links you are going to be able to build on a daily basis, then perhaps look at one or two other relevant keywords which carry half the traffic, but perhaps much less that half the competition, Smart keyword analysis and a bit of forethought and consideration at this point will have a critical impact on the profitability of your online marketing and how long it takes you to achieve first page results.

3. SEO
You cannot expect to just create a website and then for it to instantaneously bring in hundreds of thousands of pounds in revenue overnight, in order to bring in custom your website needs traffic, and in order to get traffic you either have to use a service such a google adwords whereby you pay for each visit, promote the site via your own efforts, or outsource your online marketing to a professional SEO Services company. Adwords can be very effective, but it is also very pricey, especially since you are paying for each visit regardless of whether that visit leads to a new lead or sale. For that reason most people tend to use PPC to get immediate traffic whilst they also promote the site via SEO, then once their rankings start to become established, they cut back or totally stop PPC marketing.

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